About Me
I am Omar, a Senior Product Designer
with 6+ years designing native mobile and web experiences across financial services and healthcare.
My work lives where strategy meets craft. I've spent most of my career making genuinely complex products feel simple: group retirement enrollments, AI-powered chatbots, prescription renewal flows, and travel agent portals. The through line is always the same — understand the person, simplify the path, measure what changes.
I work closely with product and engineering from discovery through delivery. That means research, Figma prototypes, component documentation, and usability testing, but also being the person in the room who connects design decisions back to business outcomes.
I care a lot about accessibility, AI-assisted experiences, and teams that take research seriously. I've led cross-functional squads of 20+, shipped on time at a 98% rate, and I still obsess over the small stuff.
Toronto, ON · Open to senior product design roles
What I'm Looking For
I do my best work on teams that genuinely believe design is a strategic function, not just a finishing step.
Ideally a senior IC role in Toronto or remote, in a product company where there's real user research happening and room to shape how design operates at the team level.
My Skills & Experience
Skilled in 4 key areas
Product Design
- Native Mobile (iOS & Android)
- Responsive Web
- High-Fidelity Prototypes
- Design Systems & Components
User Research
- Usability Testing
- Empathy Mapping & Storyboarding
- Qualitative & Quantitative Methods
- A/B Testing & Analysis
AI & Data-Driven Design
- Conversational Interfaces
- Data-Driven Personalization
- Analytics & Conversion Optimization
- Accessible WCAG 2.0 A/AA
Cross-Functional Leadership
- Agile & Scrum
- Product & Engineering Partnership
- Design Critique & Documentation
- Figma, Sketch, Axure, MIRO
Career Timeline
A decade of shipping real products
Foundations in Inclusive & Digital Design
Started at the intersection of brand, accessibility, and digital product work. Designed an inclusive mobile app for the Qatar Center for the Blind, then led e-commerce redesign at The DMZ at Ryerson, boosting conversion and retention.
Healthcare UX & Interactive Design
Designed a home hemodialysis mobile app for St. Joseph's Healthcare Hamilton, making self-administration 80% easier for patients. Then moved into interactive design at Convergent, building visual systems and digital experiences for retail.
FinTech at Scale — Sun Life Financial
Led end-to-end design of mobile and web products used by hundreds of thousands of members. Drove 51% conversion growth, exceeded $100M in quarterly sales, and shipped an AI chatbot that cut response time from 12 hours to minutes.
Healthcare & Travel — Klick & Air Canada
Designed a patient-centric prescription renewal experience across mobile and web at Klick, then contributed to a full UX redesign of Air Canada's Travel Agents Portal, modernizing an outdated platform used by thousands of agents.
Want to work together?
Whether it's a full-time role, a contract, or just a conversation, I'm always happy to talk.