Senior Product Designer
Senior Product Designer specializing in high-stakes enterprise design with 6+ years of experience across FinTech, healthcare, and aviation. I focus on building intuitive, AI-integrated experiences that simplify complex systems and drive measurable business results.
Elevator pitch
Toronto, Ontario
My work spans end-to-end product design, from research and strategy to high-fidelity execution. At Sun Life, I designed a self-serve platform that increased conversion by 51% and contributed to over $100M in quarterly sales, while also improving long-term engagement through automated features.
I actively integrate AI into both design workflows and product experiences, designing conversational interfaces and intelligent user flows that reduce friction. I collaborate closely with engineering to ensure these experiences meet WCAG A/AA standards and are highly effective for all users.
Core skills
Selected work
2024 · UX Design & Research
A voice-first psychological safety companion for triathletes, pairing a non-judgmental AI companion with low-friction check-ins to reduce cognitive load and build confidence.
Voice-FirstAI companion for psychological safety in endurance sport
2023 · UX Design & Research
Zero-to-one design of a trust-first philanthropic platform, building an intent-based routing system and data visualizations to demonstrate real-world impact.
100%of testers understood the mission in under 30 seconds
2024 · UX Design & Research
Simplified a complex pension transfer journey, focusing on clarity and reducing decision fatigue.
51%Increase in Conversion
$100Mexceeded in a single quarter
2023 · UX Strategy & Product Design
Reimagined the B2B enterprise front door for retirement plan sponsors, building the foundation for a fully integrated self-serve hub.
Self-Serve Hubfoundation for thousands of plan sponsors
2024 · UX/UI Design
Redesigned a financial product landing page to increase clarity, engagement, and conversion across multiple campaign traffic sources.
3campaign variants launched from one modular system
2023 · Conversational UX Design
Designed a hybrid chatbot to reduce friction in customer support, cutting response time from 12 hours to minutes and improving conversion.
12h → minaverage response time reduced post-launch
2024 · UX Research & Product Design
A mobile app prototype using AR and interactive game levels to help home dialysis patients train independently and build confidence.
ARneedling simulation, first of its kind in home dialysis training
Ragheeb Designs Inc.
Ragheeb Designs Inc. is my design and development studio. I work with businesses of all sizes to build web and mobile apps from the ground up, whether that's a loyalty app for a local cafe, a patient portal for a family clinic, or a complex fintech platform. Every project ships with a proper design system behind it so the product stays consistent as it grows.
Ragheeb Designs Inc.
That means consistent colors, spacing, and components across every screen. Easy to update, easy for any developer to pick up, and built to stay clean as the product grows.
Local Businesses
Loyalty apps, ordering systems and booking tools for shops, cafes and clinics.
Health and Wellness
Patient apps, training tools and mental health products built around real user needs.
Fintech and Enterprise
Dashboards, pension platforms and financial products where clarity actually matters.
Social Impact
Charity platforms and community products designed to earn trust and drive real action.
Get in touch
Open to select collaborations and senior product design roles. If you are shaping a complex product and need a partner who can own the full UX arc, from research to polished UI, let's talk.